Black Friday and the lead up to the festive season is a busy time for everyone when it comes to online shopping and deliveries—and fraudsters know it.
These assets are designed to help you share clear, consistent messages with your audiences about online shopping fraud, delivery fraud, and the importance of using two-step verification to keep accounts secure.
By promoting these assets, you can raise awareness, encourage simple protective steps, and help the public and small businesses reduce the risk of fraud.
In this section, you’ll find:
- Ready-made campaign assets
- Editable assets – versions you can personalise with your organisation’s logo for local campaigns
Black Friday/Christmas shopping
Leaflets
| Asset preview | Download link |
|---|---|
  | BlackFriday_Leaflet_Web_A5_English |
  | BlackFriday_Leaflet_Print_A5_Welsh |
Posters
| Asset preview | Download link |
|---|---|
 | A3: BlackFriday_Poster_Print_A3_English A4: BlackFriday_Poster_Print_A4_English |
 | A3: BlackFriday_Poster_Print_A3_Welsh A4: BlackFriday_Poster_Print_A4_Welsh |
Co-brand assets
2-step verification (2SV)
You can download the suggested social copy to accompany 2SV assets here.
Social media – static
Delivery fraud
Social media – static
| Asset preview | Download link |
|---|---|
 | DeliveryFraud_Social_Static_1x1_English Suggested social copy: Are you expecting a delivery? If you get a text asking for payment to release or redirect a parcel, it’s likely a scam. Don’t be rushed – always check directly with the delivery company via their official website. |
 | DeliveryFraud_Social_Static_9x16_English |
 | DeliveryFraud_Social_Static_1x1_Welsh |
 | DeliveryFraud_Social_Static_9x16_Welsh |
Social media – video
Online shopping fraud
Social media (18-34 year olds) – static
| Asset preview | Download link |
|---|---|
 | OnlineShoppingFraud_18-34_Social_Static_1x1_English Suggested social copy: Suspiciously low prices can be a sign of a scam. Always check sellers reviews on trusted websites before buying. Find out how to stay ahead of scams gov.uk/StopThinkFraud |
 | OnlineShoppingFraud_18-34_Social_Static_9x16_English |
Social media (18-34 year olds) – video
Social media (35+ year olds) – static
| Asset preview | Download link |
|---|---|
 | OnlineShoppingFraud_35+_Social_Static_1x1_English |
 | OnlineShoppingFraud_35+_Social_Static_9x16_English |
Social media (35+ year olds) – video
| Asset preview | Download link |
|---|---|
| OnlineShoppingFraud_35+_Social_Video_1x1_English |
| OnlineShoppingFraud_35+_Social_Vdeo_9x16_English |
Contact us
If you have questions, need support, or would like to discuss co-branding opportunities, please email the team at StopThinkFraud@homeoffice.gov.uk